Posted by on May 12, 2017 in business | 0 comments

Starting a business in the UK is cheap, easy, and fast and more people are doing it. So, everyone looking forward to taking the plunge is encouraged to put their dreams into action. But what do you need to do? If you want to enjoy longevity, the first thing you have to do is get a good understanding of the interests and opinions of your customers. You have to test your business idea, in other words conduct market research. Well, not you, a UK market research company. Market research is a simple way to keep up with what is happening and to understand what your clients want. Market research refers to identifying a target and learning all about the behaviour of that target. It is an important component of your business strategy. Market research provides you a clear picture of what choices can there be made. Do not go with just any firm. Opt for one of the best market research firms.

A company like CARD Group can help you take the guesswork out of marketing. Next, it is time to choose your structure. The most popular business structures in the UK are sole trader, partnership, and LLP. Registering as a sole trader has many advantages, like having full control over your business and operational flexibility. On the other hand, liability is unlimited, which means that the debt can be met from your personal income. Entering a partnership is another good choice. You share profits, liability, and decision-making. Are there any disadvantages? Of course, there are. There will be disagreements between you and the other partners. Finally yet importantly, you have the option to incorporate a limited liability company (LLP). The LLP formation is popular and for good reasons too. Your business has credibility, not to mention that it is easier for you to borrow money.

The one thing you will not have to do is purchase tools. You have everything you could possible need at home. Nowadays, everyone has a computer with good processing power. By using your own machine, you can keep costs at a minimum. Make sure you have a good Internet connection. Internet connectivity is what allows you to collaborate with others and reach your target market. You may have the necessary tools, but you will still need funding. To get your business going, get a bank loan or borrow money from your friends or relatives. The best thing to do is not to rely on outside investors. By not depending on anyone, you will enjoy a full stake in the company you have founded.

The last thing you need to do is get your story out. No matter if you are seeking sponsorship or trying to get clients’ attention, you need a good story. The heart of marketing are human-to-human connections and a well-told story can help you connect with people. Many people neglect this part of running a business and you should not follow their example. Create a genuine story about your brand.